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What Is Google AdWords?

If you need an answer to this question, you're probably new in the marketing, or even the business, world of today. Google AdWords is an online advertising service owned and developed by Google. It helps connecting companies and users by positioning relevant ads at the top of the Google results, anywhere among the many Google products (Gmail, YouTube) or the thousands of websites which participate in the Google AdSense program. The Google AdWords system is based on keywords and cookies and offers cost-per-click (CPC) or cost-per-acquisition (CPA) advertising options.

What can we do for you today?

Please select any of the Adwords Marketing Optimisation services below, that you are interested in finding out more about

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Why Would You Be Interested in Google AdWords?

Balancing all the available marketing strategies (SEO, SMM, Digital Marketing Management) is always the best way to go, but, if you’re a start-up company, AdWords may be your safest way to success.

First of all, it’s faster than SEO: it can take you immediately where SEO will in months. This, of course, doesn’t mean that you should ignore SEO – because it’s SEO which guarantees that you will stay at the top. But it means that you should reserve some money for a good AdWords campaign while working on your site’s SEO.


All What Is Google AdWords? Services

 to the Rescue: How You Should Use and Optimise AdWords

We've explained why you should use AdWords – and probably left you wondering how exactly it works and how you may use it to your own benefit. The keyword here is – keyword. AdWords is a way of connecting your customers to your products via the Google search engine. When someone looks for something you offer or sell, that someone will type some keywords in Google or YouTube, etc. The AdWords service helps you pair these supposed keywords with the relevant ads beforehand. Then, AdWords calculates a score for every ad for the keywords used and determines its position based on this score. And the score depends on the combination of three factors: 1) the amount you're willing to pay every time someone clicks your ad (CPC); 2) the quality of your ad; and 3) the expected impact of your ad extensions (links, contacts, etc.) So, it's not about the money only – it's about the quality and the dedication to your ads. And that's why we offer AdWords Marketing optimisation:
  • your AdWords campaign should be both target- and geo-defined;
  • your AdWords ads should be effective and attention-grabbing and lead to a related and beautifully designed landing page (yes – we can help with that one too);
  • your AdWords keywords should be carefully selected and properly placed in the descriptions;
  • your AdWords account needs to be checked at least once a week, and the analytics should inform you about further adjustments and lead you better results
Now, we can go on, but why would we take more of your precious time? Just contact us – and we'll take care of the rest.

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