How Does Facebook Marketing Work?
Facebook marketing is a subclass of online marketing and is a way of communicating your vision to your targeted audience through the 3rd most visited website and the most popular social media platform in existence. There are three different ways you can use to advertise yourself on Facebook, and they work well in combination. The traditional way is creating a profile page for your company and use marketing campaigns to attract your "likers". A slightly more engaging type of advertising is offered by Facebook groups – which are similar to discussion forums. Finally – and most interestingly – you can unleash the full power of Facebook's advertising platform.