Five Adjectives to Describe UI Design
Trends For 2018
Now and then, reviewing what you know about a certain
field becomes a necessity.
Now and then, reviewing what you know about a certain field becomes a necessity.
Simply put, there are numerous questions you’ve never bothered to answer, and few you’ve probably
forgotten the answers to. For example, in what ways the field has changed since the last time you’ve
reviewed your knowledge, what you should focus on now, which aspects of it have become obsolete, how
can you use your experience to make the world a better place… The list goes on.
Design – even though you may have probably not even noticed – is one of the most sensitive fields in
this respect; mainly, because it’s easily impacted by changes and improvements in other areas.
Realizing this means power. Not merely because it gives you the much-needed competitive edge; but
because if other fields of human endeavour affect design so subtly, design may affect them too in
return.
And 2018 may be the year when it will finally realize its full potential, becoming one of our best
tools for changing the world for the better.
Because UI design can be:
#1. Empathetic
In the past, design often lacked a human component; until recently, it seemed as if some products
were made for some alien civilization. But, no that’s all about to irreversibly change.
Empathy is rapidly becoming the departing point of design. Because design can solve real-world
problems – but that can only happen if designers put their focus on the users, instead of personal
gain.
Empathy is the core principle in the powerful design thinking methodology. Developed at Stanford,
the methodology has been applied ever since the 80s and has helped solve a broadest range of
problems – everything from aircraft engineering to social work.
“Design that matters most is design that solves real human problems,” says Michelle Morrison, a
Design Program Manager at Facebook. “Forward looking, I see design playing a major role in how we
tackle the big, nasty issues in society. Design will become more political, more accessible, and a
toolset that affects real change.”
