What Is Google AdWords?
If you need an answer to this question, you’re probably new in the marketing, or even the business, world of today. Google AdWords is an online advertising service owned and developed by Google. It helps connecting companies and users by positioning relevant ads at the top of the Google results, anywhere among the many Google products (Gmail, YouTube…) or the thousands of websites which participate in the Google AdSense program. The Google AdWords system is based on keywords and cookies and offers cost-per-click (CPC) or cost-per-acquisition (CPA) advertising options.