What is Digital/Online Marketing?
Digital marketing refers to the marketing realized with the help of some of the technologies of the digital age, mostly on the internet. That’s why it’s also known as online marketing. It encompasses a large number of techniques ranging from search experience optimization (SEO) and e-mail direct marketing to content and e-commerce marketing, in addition to social media optimization and social media marketing (SMM). Managing these marketing strategies is both difficult and vital for the success of every modern company.