SEO is surely an acronym you have stumbled across before, wondering whether it’s important enough to take a second look. Well, if this is your second look, we’ll make it worthwhile.
Until a while ago, SEO stood for Search Engine Optimisation, but now it stands more commonly for Search Experience Optimisation. And it is something as necessary for the prospects of your company as are your vision and the products you offer.
Let’s put it this way: if you have an online store or merely a website, SEO is one of the things you do to make other people visit them. You’re an internet user and you know that you have rarely clicked, say, the 7th result Google suggests, let alone go to the second page of its results. But, how does Google decide whether you should be ranked first or seventeenth? To translate that in layman’s terms: how does Google decide whether you’ll be one of the success stories or your business venture will fail in no time?
In short, Google has a way of ranking websites which tries to guess whether your website is the one a client may be searching, based on the keywords used, the headings, the tags, the inbound links, the hyperlinks… We can go on, but, for now, it’s enough to say that Google uses more than 200 different categories of signals to check whether your website should be ranked higher or lower on the list of results.
200, you say! That’s too much for me to take care of.
Well, that’s why we’re here.