What Is SMM (or Social Media Marketing)?
Social media marketing (or SMM for short), is one of the most popular ways to promote your company nowadays. As its very name suggests, it is a marketing strategy directed at social media platforms (Facebook, YouTube, Twitter, Instagram, Pinterest, Google+…), which, whether you like it or not, have completely changed the way companies and customers communicate. SMM is a way to not only establish your name in the digital world, but also build a lasting relationship with your current and future clients. Just think of it as the modern “word of mouth” – times thousand and million times faster.